The free-to-play model and mobile market continue to accelerate, while the buy-to-own model is slowing down. We are witnessing a gradual shift in the gaming market. Still, 2022 saw some natural growth and the trend continues to move in that direction for 2023. And no wonder, with all the extra hours that long lockdowns created. In 2022, shifts in both the gaming market and gamer behavior revealed ways that publishers can remain vigilant, while also adapting to the shifting market.ĭuring the 20 lockdowns, we saw a big boom in gaming activity and purchases. As the gaming industry continues to evolve, publishers are recognizing unique opportunities for growth, while at the same time addressing key threats.
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